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A helpful rationale of logo use, standards, and strategy, this document takes a deep dive into how the Young Life organization utilizes its logo to meet the different needs of its projects. It includes helpful notes and practical tips on the mindset behind when, where, and how to use the different versions of a logo.
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Use when creating a new logo, updating an existing logo, or finding more uses for creative advertising, branding, and getting your logo in front of new groups in different ways, through various media.
Building from the ground up? Going through a re-org? Need help with your marketing strategy? We have docs for that.
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