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Check out the specific "brands" that Saddleback Church uses when describing their programs, buildings, and people. The right terminology will help you position yourself in front of audiences properly.
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Use this to model your own branding efforts after as you enumerate all the terms for the people, buildings, and programs you have on your campus.
Building from the ground up? Going through a re-org? Need help with your marketing strategy? We have docs for that.
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