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This document is a brief social media training tool that discusses the analytics that play a factor in effective social media marketing, along with how each should be studied and prioritized.
If you're starting a new social media marketing campaign, check out this document before putting a plan together. It can help you lay a framework for some target goals and avoid potential landmines.
Building from the ground up? Going through a re-org? Need help with your marketing strategy? We have docs for that.
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