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If you assume your emails are getting read, understood, and acted on, think again. This document provides the brutal truth behind what we really should do to write compelling emails that reach their desired aim.
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When creating a new email campaign or advising the marketing wing of an organization, this document should be one of the focal points to proper email strategy.
Building from the ground up? Going through a re-org? Need help with your marketing strategy? We have docs for that.
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