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Taken from intro: Donor retention is how you translate your nonprofit’s acquisition and conversion effortsinto long-term revenue. Based on findings from our annual report, The State of Modern Philanthropy 2022, this checklist will help you nurture donors into life-long supportersby building relationships that last.
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This checklist will allow you to gauge your donor retention and put into place the proper activities to increase your retention efforts in the most socially effective and comfortable ways for both your organization and the donors.
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